How to Leverage Targetlaw to Bring More Traffic to a Firm’s Website
We get asked all the time by attorneys, “I have this great website, but there are no visitors. What can I do?”
There are far too numerous answers to this question to be outlined in this post, but we will give some insight on how to leverage lawyer directories such as Targetlaw, to bring more traffic to your existing website and hopefully more qualified prospective clients.
To oversimplify, there are two important factors to search engine optimization (SEO). Content and incoming links. There is a billion dollar industry of SEO experts that will advise law firms to adopt some sort of strategy to create fresh content on a website and to build relevant incoming links to the firms website.
How does Targetlaw allow firms to take advantage of building content and create incoming links? There are few different Targetlaw features that aid with these strategies.
1. The Targetlaw attorney profile content. An attorney’s profile within Targetlaw does not have a limit on the amount of content a lawyer can type in relevant to their experience, location, practice areas, credentials, accolades etc. When creating a Targetlaw profile, we recommend that at least 250 words be typed. However, don’t use filler words and irrelevant content. Remember, a potential client may read what an attorney writes. So why 250 words or more? It is simple mathematics. The more relevant words describing a particular topic, the more likely a search engine like Google or Bing will reward that content and have it show up highly in search results.
2. Website listing. As simple as it may sound, attorneys should make sure they type in the firm website into the appropriate field when creating their Targetlaw profile. Targetlaw is a legal specific website, so an incoming link from Targetlaw is regarded highly by the search engines. In addition, unlike many other attorney directories, Targetlaw does not incorporate a “no follow” tag to the firm’s website listing. In layman’s terms, a “no follow” tag tells Google’s spiders not to leave the originating site and index the web address listed. Targetlaw is highly optimized to drive traffic to firms’ websites.
3. Attorneys should take advantage of their existing Blog. Targetlaw can automatically feed an attorney’s five most recent blog posts to their Targetlaw profile. Simply type in the RSS feed address of the blog. Why is this important? First, visitors finding an attorney’s profile are not only able to read the descriptive content of the profile, but also see what the attorney has posted in their blog. Second, the blog feed also adds more and constantly refreshed content to the Targetlaw profile. Search engines look favorably on refreshed content.
4. Twitter. Similar to the Blog feed on the Targetlaw profile, a Twitter feed can also be added. Twitter posts are generally more frequent than Blog posts, so this adds additional and refreshed content to the Targetlaw profile. Visitors now can read the lastest tweets and blog snippets an attorney or firm writes.
5. Legal Articles. Targetlaw allows for legal articles to be submitted by attorneys in the directory. Legal articles build great content that is linked to the attorney’s Targetlaw profile and webpage. All articles submitted and published by Targetlaw will be listed and hyperlinked within the attorney’s profile listing.
6. Tags. Targetlaw allows for firms to “tag” or categorize their profile and articles. Tags give search engines a good one or two word summary of what the webpage is all about. For location type tags, we recommend using location tags of city(s), state(s), region(s), country(s), and county(s). For practice area tags, we recommend such terms in the stye of “personal injury attorney” and “Baltimore personal injury attorney”.
With these six features of the Targetlaw lawyer directory, firms can help drive web traffic to their websites and leverage their existing blog, Twitter, and legal article efforts.