Brief discussion on mediation in employment law claims

Forrest Gump was right. ‘Life is like a box of chocolates – you never know what you’re going to get!’ In the intellectual property game, this is especially true for the chocolate industry and big brand names such as Mars, Cadbury and Sweet Rewards.

A freshly released Mantra legal case delivers solutions to product entrepreneurs planning to apply for shades as a trademark (TM). Federal government Court verdict of Mars Australia Pty Ltd v Société des Produits Nestlé SA [2010] FCA 639 (Mantra case), Mars Australia Pty Ltd (Mars) was permitted to sign-up their shade labeled ‘Whiskas Purple’, which it benefits in its “Whiskas” model of cat food as a TM.