Why is Targetlaw Different From other Attorney Directories?

One of the first things you will notice when signing up for a profile at Targetlaw, an online lawyer directory, is that it is unlike virtually all other legal directories. Targetlaw was created for search engine optimization in mind. What does this mean to the law firm or attorney that creates a profile? Great web exposure.

There are aspects of Targetlaw that, unlike most online attorney directories,  are designed to help capture searches and search terms from major search engines such as Google, Yahoo!, and Bing. Targetlaw allows for an extensive attorney description. This description allows for a lawyer to add rich content relevant to their practice areas, locations, and experience.  The more content a website, the more likely search engines will rank that web set higher in search results.

Targetlaw also allows for a “hot link” back to the lawyer’s website. Most other attorney directories either charge  for this feature or do not allow the search engine spiders to follow that link back to the attorney website.  The more hot links back to a particular website, the more “votes” of validation are registered with the search engines. The result: a law firm’s website will benefit from a Targetlaw listing containing a hot link.

In addition to descriptive attorney descriptions, Targetlaw allows attorneys to submit legal related articles that link back to their attorney profile. Articles are a great way to create content that is relevant to a particular practice of law. Articles can be very broad in scope, or can more specific to state and local law.

The latest feature to Targetlaw is the individual practice area/landing page. Law firms can create pages to specify practice areas and locations (the same way as submitting a legal article). Targetlaw also provides this service apon request.

What you may not notice is the behind the scenes web optimization Targetlaw utilizes to bring maximum web exposure to the attorney profiles. Optimal link exchange, categories, and tags are just a few examples of how Targetlaw is unique in lawyer directories.

One last, but very important feature:  Targetlaw is free of charge. That’s right, there currently is no charge to create an attorney profile.

New features are coming soon to Targetlaw. Be on the lookout for integration with Twitter and Attorney Blog RSS feeds.